E-commerce Platform for New Tech Users

About

Super Mall is an e-commerce website for new technology users that offers a wide range of products online. The primary target of Super Mall is to cater to the masses who haven’t used mobiles, websites, etc.

Abstract Shapes
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The Problem

By 2023 there will be more than 7 billion mobile device owners who will access the internet for the first time. Mobile users are hesitant and seek guidance for basic functions. I discovered that they lack trust, which is accompanied by a fear of being defrauded.

The Goal

Design an e-commerce app for new technology users to complete the buying process in the simplest manner and ease the hesitation to use internet devices.

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User research: summary

I gathered data on ‘Super Mall’ starting with secondary research about the people who are about to use mobile devices and that number turned out to be more than 7 billion by 2023. My research questions were based on the behavior of people who don’t have access to education and technology as well as children who got mobile devices for the first time (approx starting from the age of 12 years and above).

The feedback received through research made it very clear that users need assistance to eliminate hesitation and fear of getting defrauded if they had access to an easy-to-use tool to help guide them.

Personas

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Competitive Audit

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Ideation

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Digital Wireframes

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Low-fi Prototype

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Hi-fi Prototype