Virtual Tour App for Rustic-themed Wedding Venue
Rose Creek Cottage is a wedding venue located in the remote area. The wedding venue hosts rustic themed wedding functions. The venue targets couples, & families planning wedding who are minimalist and can’t travel to remote areas multiple times.
Users while hunting wedding venue finds it difficult to pay multiple visits before finalizing the venue due to the availability of rustic theme mostly in remote locations.
Design an app so that users can tour virtually at home before finalizing and can share it with their loved ones rustic-themed venue .
UX designer designing an app for Virtual tour of rustic themed venue (Rose Creek Cottage) from conception to delivery.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Understanding the User
User journey maps
User research: summary
I conducted interviews and created empathy maps to understand my users needs. The Primary users identified are working professional who are engaged and about to plan a wedding. Be it a second marriage or cross cultural ceremony the common thing is that they want subtle pretty mood wedding giving rustic kind of vibe. The secondary users are the parents or family members searching for the perfect venues for their loved ones.
Rustic theme itself gives a vibe of locations away from city lights close to nature which became the major problem. The finalizing of venue requires multiple visits to venue and sometimes users find venue preoccupied with other themes making it impossible to imagine their own wedding. Also there were challenges collating information from the app due to loaded texts, images and videos.
User research: Pain Points
Advika is a modern Hindu woman who needs a rustic-themed wedding venue without visiting remote locations due to her tight schedule it is difficult to manage work and other preparations for her wedding.
User Journey Map
Mapping Anika’s user journey revealed how helpful it would be for users to have access to a virtual tour app dedicated for rustic-themed ‘Rose Creek cottage’.
Starting the design
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy starting of virtual tour to help users save time.
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
This button on the home page makes it easy to have rustic feels of the venue for better visualization.
This button straight away opens the virtual tour of the venue.
Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
Easy navigation and highlights for virtual tour of the entire venue.
Link to Low-fi Prototype:
Usability study: findings
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 Findings
Users are skeptical of booking venue online. (remote location)
Users wants assistance for virtual tour and for other services.
Round 2 Findings:
Start tour has too many unnecessary steps.
Users wants to book appointment (remote location) instead of getting quote alone.
“Measuring venue” in the virtual tour is confusing.
Refining the Design
Early designs allowed for some customization, but after the usability studies, I added additional options to book appointment instead of book venue. I also revised the design so users have less loaded options when they first land on the screen.
Before Usability Study
After Usability Study
The second usability study revealed frustration & confusion with the number of unnecessary options on “Virtual tour of the venue” to streamline this flow, I removed “measure” venue and “walk” through the venue.
I also replaced the “Book appointment” feature instead of “Get quote” to this screen.
Before Usability Study
After Usability Study
The final high-fidelity prototype presented cleaner user flows for virtual tour of rustic-themed wedding.
Provided access to users who are vision impaired through adding alt text to images for screen readers.
Used icons to help make navigation easier.
Used AI based assistance for tour & photographs of each segment of venue to enhance experience
Rose creek cottage app for virtual tour gives users more immersive experience in finding venue for marriage far off.
What I learned:
While designing the rose creek cottage virtual tour app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influences iteration and are the most important part of the app’s designs.